Latest Ideas
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#01Agile Marketing: The New Imperative
How to re-think marketing in the digital age? How to create, equip and organize marketing teams for meeting the needs of the new digital consumer in a rapidly changing world?
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#02Cross Data Marketing: Toward the data-driven company
The emergence of new data is a gold mine for marketing.
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#03Designing around People
This white paper provides evidence that the internet has entered a third phase in its evolution and is currently being rebuilt around people.
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#04Healing with Social Media?
Discover how well-orchestrated social media strategies can be leveraged by the pharma industry to engage patients and restore confidence.
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#05Simplifying Facebook Commerce for Brands
Learn more on how to develop successful and consumer-driven f-commerce strategies for better conversion
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#06Selecting a WCM-CMSAvoid traditional pitfalls and get some tips in choosing the right CMS for your specific needs
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#07Mobile Strategy in Practice
Understand the fast-changing mobile landscape and the basics of mobile usage to build impacting marketing strategies for the future
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#08An Agile Starter Kit
Understand the basics of agile and get to know the main principles and key benefits in a few words.
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#09Descending from the Architect's Ivory Tower
Learning from doing: discover more on agile through the experience of agile adoption by T-Mobile
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#010Behavioral Targeting for a more relevant Marketing
Discover how digital marketing platforms and analytics now empower marketers with better consumer intelligence to target each of them with the relevant message.
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#011Bridging Marketing & IT
Get some agile tips to transform siloed organizations by more collaborative teams for more efficient digital project delivery.