• Data Business Analysis and the Need for Digital Transformation

    Frank manages his data in excel. His process works smoothly if slowly. Today Frank received a typical monthly update from his data supplier, an excel file with 1,048,577 rows. The file won’t open in Excel and now Frank is stuck. Everything he knows to date revolves around this existing process, which has seemingly passed a threshold and is no longer viable.

  • Explaining blockchain to my mother

    In 1995, Newsweek editorialist Clifford Stoll wrote about the Internet, this distant and overrated technology that would never challenge the business models of the time. Today we're facing similar discussions with the blockchain, a topic widely unknown and/or misunderstood despite its potentially game-changing impact on our future.

  • 538 and The Sound of Data

    The nature of media consumption is changing rapidly, and the choice today is huge. Something (Dutch) music entertainment brand 538 is also very aware of. We flit from source to source in search of our music and entertainment fix: radio, TV, Spotify, Soundcloud, YouTube, internet radio. The moment determines what you log into for your beats.

  • Chatbots, AI: when conversation becomes a service hub

    AI is a hot topic this year, and social media giants are already fighting nails and teeth to transform what could be tomorrow’s main service platform: our everyday conversations on messaging apps (whether it means chatting up your favorite local coffee brand or your best friends’ ‘soccer Sunday’ Whatsapp group). This is an exciting field and a major battleground for GAFA. If Amazon seems to have the lead with Alexa, the vocal assistant’s adoption curve still leaves room for other players and innovations to plug in.

  • Superintelligence

    Do say: “Data policy and general AI is something to take seriously and watch out for in the future.” Don’t say: “Skynet is coming - run for your lives!”

  • Why Killing Dinosaurs Can Help You Become a Thought Leader

    Why Killing Dinosaurs Can Help You Become a Thought Leader

    Recently I attended ‘Internet in focus’, a two-day event focusing on web and digital marketing. The theme for this year's edition was new trends, and how today’s consumption patterns are changing the demands on our companies’ technology, usability and content. Much of it might not be news (seems like Darwin had it figured out 200 years ago), but at least it helped confirm why digitalization is crucial for companies to survive in today's society.

Load more

Whitepapers

Our digital marketing whitepapers are designed to give you a high level overview of a specific tactic or strategy—they get your feet wet, help you decide if that tactic is right for your business, and give you a sense for how much assistance you might need to implement it. Download one today!