Today the Internet Retailer Conference + Exhibition kicked off 4 days of learning and innovation in the retail space. 250,000 square feet of space in Chicago are now full of people looking to expand their digital portfolio and learn the trends that are dominating the industry.
What are our top takeaways from IRCE Day 1?
1. Branding and Online Presence
Branding and online presence are more connected than ever! Retail brands need technology and agencies to enable them at their intersection of content and commerce.
2. Digital First – Set the Tone
Many businesses that are digital first (and haven’t touched the brick-and-mortar retail space) are saturating the ecommerce world. In their current position, many IRCE attendees are looking to create an online platform that can scale with their quickly growing businesses.
3. Influential Partnerships
The Valtech team and the InRiver team got together to discuss innovations in Product Information Management happening in ecommerce that can influence medium-sized businesses all the way to the Amazons of the world.
4. Personal Touch
InRiver is working to enrich product data feeds to have worthwhile brand engagement at every possible touch point. For up-and-coming businesses, whose charm is in the feeling their brand gives customers, continuing that personal touch is critical to online presence– especially as their online purchasing and digital platforms grow.
Scalability is the crucial key to avoiding growing pains, and continued durability in the expansion process.
Tomorrow looks like it’s going to be a rich day full of interesting sessions with topics like ecommerce on wearables and the future of personalization. Follow us on LinkedIn to stay in the know with our latest booth activities!