Whitepapers

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The Digital Airport in the Age of the Connected Traveller

We live in disruptive times. If you’re not miles ahead of the competition, you’re losing the battle. We all want to know where to put our money to be the next Netflix. Luckily for those working in the airport industry, air travel will keep increasing. Now the question is: how can airports tap into this growth, both from new customers but also from their existing customer base? This whitepaper will tell you how to embrace the connected traveller. It will dive into the creation of touch points, the opportunities they represent for the airport and into improving revenue potential on the airport itself.

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The Digital Airport

This whitepaper will tell you how to embrace the connected traveller and give you some practical starting points for making them happy. It will dive into the creation of touch points, the opportunities they represent for the airport and into improving revenue potential on the airport itself as well.

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The State of Nordic Ecommerce

Competition is fiercer than ever in Nordic eCommerce, and as a result etailers are looking for innovative ways to differentiate themselves and build competitive advantage. Retailers are investing in cutting-edge multi-channel strategies to more effectively compete with the pure players. We interviewed 100 leading retailers across the Nordic region to get insights about their main challenges. Get all the results by downloading the report.

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The big data revolution

There has been an explosion of data

one that many marketers are ill-equipped to exploit fully, with most still stumbling over how best to harness this wealth of information about their customers and their business

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The Digital Airport User Journey

Get an overview of the opportunities and the entire range of digital touchpoints where the connected traveller engages on his journey through this informative inphographic. 

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The State of Nordic E-Commerce

Competition is fiercer than ever in Nordic eCommerce. With more than one in three residents of the Nordic nations shopping online at least once a month it has never been more important to get it right online and as a result etailers are looking for innovative ways to differentiate themselves and build competitive advantage.  In this research we look at some of the central issues affecting European eCommerce, especially in regard to technological developments, and how the Nordic nations are responding to them.

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Digital Learning

In this digital age, information is everywhere and it is plentiful. However, the potential of each nugget of information goes unrealised if it does not reach its intended audiences. At Valtech, we make instructive and engaging eLearning programmes that allow you to transmit important information to your users and have them develop their skills, wherever they may be. Building on a developmental and educational theoretical basis, we help turn that tacit information into practical and valuable knowledge for your organisation.

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Megatrend #5 Follow the 20-20-20 Rule for Digital Budgets

The fifth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #4 Reinventing the Marketing Function for a Digital Environment

The fourth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #14 Pharma Must Invest Heavily Into Data Interoperability to Reach Multichannel Maturity

The last trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #13 Pharma Must go Big on Collaboration to Close the Loop on Big Data

The thirteenth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing. 

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Megatrend #12 Pharma must go Beyond Facebook and Twitter to Tap Into Social Media's true Potential

The twelfth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing. 

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Megatrend #11 Pharma is in Prime Position to Utilize mHealth Across the Entire Value Chain

The eleventh trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #10 Pharma must Deliver a Seamless Cross-channel Experience When, Where and How the HCPs Want it

The tenth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #9 The Majority of HCPs are now Digital Natives; and they Expect Pharma to Follow

The ninth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #8 Achieving Long-term, Sustainable Growth Starts with Meeting Patient Expectations

The eighth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #7 Patients Want Pharma on Their Side

The seventh trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #6 Big Data, Mobile and Social Create a More level Playing Field; Pharma is Slow to Respond

The sixth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #5 Follow the 20-20-20 rule for Digital Budgets

The fifth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #4 Reinventing the Marketing Function for a Digital Environment

The fourth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #3 The “Trust” Gap: Leveraging Digital to Reconnect with Pharmaceutical Stakeholders

The third trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Megatrend #2 Transforming to a “Digital Business”: A Fundamental Paradigm Shift

The second trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

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Digital Health Megatrend #1

The first trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify pharmaceutical mega trends.

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How Digital Health will Impact the Pharma Industry

The Pharmaceutical Division in Valtech has undertaken an evidence-based research study to map the pharmaceutical landscape of digital mega trends. The research study provides essential insights on how pharma companies should utilize digital engagement to break down stakeholder barriers, impact stakeholder behavior and demonstrate more cost-effective outcomes. The research study is based on information from 100+ trusted sources and has resulted in the identification of 14 megatrends.

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Digital Transformation

A case for digital change...

Until the end of the 1990s the world was still relatively simple: Consumers watched or read ads created by marketing agencies and bought products made by manufacturers...

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Digital Transformation

A case for digital change...

Until the end of the 1990s the world was still relatively simple: Consumers watched or read ads created by marketing agencies and bought products made by manufacturers...

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