Whitepapers

In the eyes of the customer: 5 concrete tools to win consumer attention at the decisive moment

Copy Link

It's an ongoing battle: the one for consumer attention. The versatile battleground changes continuously because of new technologies. How do brands successfully cope with this?

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future
Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future
Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future
Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

The Future of Retail

Copy Link

Today’s dynamic business environment is fueled by a global marketplace that’s largely unrestricted by physical location. Affordable technologies help retailers accurately identify and understand their customers, and companies are learning how to incorporate this data to create better customer experiences and ultimately increase revenue.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Innovation 2017

Copy Link

In this article, we review the show’s most important exhibits, which will go down as the year’s top consumer innovations. We also analyse what sparks off these mini-breakthroughs and attempt to forecast future high-tech developments.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Innovating the customer experience in Financial Services

Copy Link

The experience for customers within financial services has, despite all the talk by incumbents and challengers alike, changed very little for many years. Yes, some areas within retail banking have been moved forwards with the advent of internet and mobile, but outside of a few disparate areas, real innovation has not yet arrived.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

The Digital Airport in the Age of the Connected Traveller

Copy Link

We live in disruptive times. If you’re not miles ahead of the competition, you’re losing the battle. We all want to know where to put our money to be the next Netflix. Luckily for those working in the airport industry, air travel will keep increasing. Now the question is: how can airports tap into this growth, both from new customers but also from their existing customer base? This whitepaper will tell you how to embrace the connected traveller. It will dive into the creation of touch points, the opportunities they represent for the airport and into improving revenue potential on the airport itself.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

The Digital Airport

Copy Link

This whitepaper will tell you how to embrace the connected traveller and give you some practical starting points for making them happy. It will dive into the creation of touch points, the opportunities they represent for the airport and into improving revenue potential on the airport itself as well.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Evolve or Die: How to break barriers to innovation in healthcare

Copy Link

Healthcare organisations face various barriers preventing innovation to meet the need for customer empowerment. As well as the cross-industry issues of legacy systems and data, stringent industry regulation and the resulting organisational conservatism around communications has meant that healthcare has been signicantly more limited than other industries in its ability to leverage digital for the benet of customers.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

The State of Nordic Ecommerce

Copy Link

Competition is fiercer than ever in Nordic eCommerce, and as a result etailers are looking for innovative ways to differentiate themselves and build competitive advantage. Retailers are investing in cutting-edge multi-channel strategies to more effectively compete with the pure players. We interviewed 100 leading retailers across the Nordic region to get insights about their main challenges. Get all the results by downloading the report.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

The big data revolution

Copy Link

There has been an explosion of data

one that many marketers are ill-equipped to exploit fully, with most still stumbling over how best to harness this wealth of information about their customers and their business

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

The Digital Airport User Journey

Copy Link

Get an overview of the opportunities and the entire range of digital touchpoints where the connected traveller engages on his journey through this informative inphographic. 

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Digital Learning

Copy Link

In this digital age, information is everywhere and it is plentiful. However, the potential of each nugget of information goes unrealised if it does not reach its intended audiences. At Valtech, we make instructive and engaging eLearning programmes that allow you to transmit important information to your users and have them develop their skills, wherever they may be. Building on a developmental and educational theoretical basis, we help turn that tacit information into practical and valuable knowledge for your organisation.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #14 Pharma Must Invest Heavily Into Data Interoperability to Reach Multichannel Maturity

Copy Link

The last trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #13 Pharma Must go Big on Collaboration to Close the Loop on Big Data

Copy Link

The thirteenth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing. 

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #12 Pharma must go Beyond Facebook and Twitter to Tap Into Social Media's true Potential

Copy Link

The twelfth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing. 

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #11 Pharma is in Prime Position to Utilize mHealth Across the Entire Value Chain

Copy Link

The eleventh trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #10 Pharma must Deliver a Seamless Cross-channel Experience When, Where and How the HCPs Want it

Copy Link

The tenth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #9 The Majority of HCPs are now Digital Natives; and they Expect Pharma to Follow

Copy Link

The ninth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #8 Achieving Long-term, Sustainable Growth Starts with Meeting Patient Expectations

Copy Link

The eighth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #7 Patients Want Pharma on Their Side

Copy Link

The seventh trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #6 Big Data, Mobile and Social Create a More level Playing Field; Pharma is Slow to Respond

Copy Link

The sixth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #5 Follow the 20-20-20 rule for Digital Budgets

Copy Link

The fifth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #4 Reinventing the Marketing Function for a Digital Environment

Copy Link

The fourth trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #3 The “Trust” Gap: Leveraging Digital to Reconnect with Pharmaceutical Stakeholders

Copy Link

The third trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Megatrend #2 Transforming to a “Digital Business”: A Fundamental Paradigm Shift

Copy Link

The second trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify what could be considered mega trends in Pharmaceutical Digital Marketing.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Digital Health Megatrend #1

Copy Link

The first trend in a series of 14 from the Valtech Healthcare structured methodology study, to identify pharmaceutical mega trends.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

RETHINK Retail 2018 Report

Copy Link

In recent years countless retailers raced to be everywhere and ended up lost… or nowhere. On the flip side, a handful of retailers traded the quest for ubiquity for holistic digital strategies driven by data – they were successful. Integrated technologies, not disparate systems, enable retailers to be remarkable when it counts most in the eyes of consumers. 

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

How Digital Health will Impact the Pharma Industry

Copy Link

The Pharmaceutical Division in Valtech has undertaken an evidence-based research study to map the pharmaceutical landscape of digital mega trends. The research study provides essential insights on how pharma companies should utilize digital engagement to break down stakeholder barriers, impact stakeholder behavior and demonstrate more cost-effective outcomes. The research study is based on information from 100+ trusted sources and has resulted in the identification of 14 megatrends.

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future

Digital Transformation

Copy Link

A case for digital change...

Until the end of the 1990s the world was still relatively simple: Consumers watched or read ads created by marketing agencies and bought products made by manufacturers...

Please enter your first name.
Please enter your last name.
Please enter your company name.
Please enter a title.
Please select a region.
I would not like to receive general marketing communications in the future