1. Start Small: listen to the data
Becoming data driven is a continuous process and you need to be able to embed the data way of working into the DNA of your business. Setting up a structured data framework is a multifaceted process that requires you to think about tooling, data management & governance, new processes and your organisation/ team in a process of continuous improvement.
2. Learn how to make the data work for you
Now, more than ever, you need to be able to better understand and predict the intent of your customers. You need to deliver highly personalised experiences across the full customer journey and you need to make sure you’re continuously measuring impact and ROI. You also need to be thinking about privacy by design - how to comply with the latest data and privacy legislation.
3. Becoming Data Driven is a Journey
Remember the data journey is a pipeline: Collect, Ingest, Clean and Visualise. Take a lean approach; you can achieve great things with minimal investment in the early stages but you need to make sure you understand the baseline, can identify the opportunities and then set realistic goals. Constantly review and recalibrate and don’t try to build for the end goals right away. Take a small slice and iterate.
Valtech’s Marketing Science & Engineering team work alongside some of the world’s largest brands to help them turn data into instant value. Our services span Marketing Research, Business Insights & Intelligence, Technical Data & Marketing Set-Up, Predictive Modelling, Segmentation & Personalisation and Performance Analysis and Optimisation.
With 3500+ specialists in 45 offices across 16 countries, whatever you need to achieve, our teams are here to help you succeed. If you’d like to find out more about the work we do, or to talk to one of our data experts about a project you’re planning, why not get in touch with us today?