Organize, execute, and realize key transformative stages in going Direct-to-Consumer, faster.
Consumer packaged goods (CPG) companies are going through a groundbreaking transformation in response to demand from digital-savvy consumers, whose attention has shifted toward preferring direct interaction, convenience, and online shopping.
By engaging customers directly, CPG companies control their brand, capture customer data, and own the customer relationship. However, this direct-to-consumer transformation can seem like a mountain to climb.
By leveraging the Digital Commerce Launchpad, CPG companies can: