Profile

Digital Art Director

Denise Uguis Christensen

“The fact that I get to work with something, where you get so caught up, that you often don’t even know where you started, but somehow end up with an entirely new universe based on one creative idea - it’s magic and I love it.”

Name: Denise Christensen Uguis
Title: Digital Art Director
Part of Valtech since: 2010
Education: Media and Graphic Designer
Clients: Novartis, LogPoint, Apoteket, Nybolig and Trygfonden among many (many!) others

What are you working on right now?

“I just finished a really cool internal project before coming here. It’s a video compilation of all the work that we worked on last year. We’re presenting it to everyone here on the upcoming Townhall (ed. monthly internal recap meeting combined with Friday bar for all employees) and it’s been super fun making. One of those projects where you really get the opportunity to play around with our programs – playing with effects and transitions so static images come to life, in perfect tune with a nice beat behind it. So much fun. I’m very curious as a person, so I have the perfect job to entertain that curiosity. I’m able to explore ideas and dive deep into certain areas if I sense there’s a value there.”

The best part of your job is?

“The fact that I get to work with something, where you get so caught up, that you often don’t even know where you started, but somehow end up with an entirely new universe based on one creative idea - it’s magic and I love it. Every project has your heart somehow; whether it’s a small project with a couple of designs or illustrations, or if it’s the major transforming design projects. But the ground-up projects, are the ones that drives me. And then there’s my colleagues. My team makes it a joy coming in every day. We honestly have the greatest team with the best energy.

“It’s so wonderful to feel that we all have the same passion and somehow all wan’t to go in the same direction while we’re still constantly challenging each other.”

Oh, and a third thing I have to mention is the flexibility and work-life balance we have. It has surprised me how much value it adds, but it’s truly something that gives a sense of freedom, knowing that no one flinches if you come in late and leave early. We have a common drive and trust that truly enables us all to have both a career and a family.”

Why Valtech for all these years?

“First of all, because I love my team and my job. I started as a trainee with a dream of becoming an Art Director, which I am now, but neither Valtech’s ambitions nor mine has stopped. I think it’s quite the contrary actually. I really feel like I get to pursue my dreams and keep exploring our field, taking my insights and capabilities to the next level. And the fact that we’re a full-service house also means that I not only get challenged by my Design colleagues, but also developers, content mangers, and all other digital professionals which keeps me on top of my game. I get to dream and explore, but without drifting away, because the people who have to realize my designs and make them work are also my colleagues. So the culture here and the endless potential for professional growth is probably the short answer.”

How does the future look for Digital Design?

“It will only continue to grow. Even though we’re talking a lot about design systems and other tools to optimize our time, the visual will never be something you can take lightly. The entire concept and the storytelling that companies want to portray are heavily dependent on visuals and to bring goals and dreams to life, requires a compelling visual story.”

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