Dominic is an advocate for UX and customer-centric insight-driven design. Over the last few years working alongside Sitecore, Dominic has gained Sitecore MVP status(2017, 2018, 2019), co-authored“Sitecore whitepaper UX4CX, user tested Sitecore Horizon and continues to contribute, speak and collaborate with Sitecore peers. Dominichurst.com @dh_analytics
Delivering digital services is becoming more and more intertwined between technology, methodology and resources. But a critical component in delivery is the often overlooked customer success factor.
In spring this year, a small group of Sitecore MVP’s, including Valtech’s Dominic Hurst, got together to share their experiences and knowledge on how to leverage user experience guidelines within the Sitecore customer experience platform.
In an earlier article we talked about how to meet the potential of the platform you have invested in; we talk about it time and time again. It’s the equivalent of buying a jet and leaving it on your driveway… yes you’ve got the best in class, but if you can’t use it, what’s the point?!
Whether its a machine or human that dictates the personalisation we still need to prepare for personalisation to maximise its potential and thus the value it can deliver.
