March 28, 2019
The landscape has changed; technology moves extremely fast. With powerful tools now are at our fingertips, a small team is capable of more than ever before. There are certain attributes needed to make this powerful duo perform. There should be talent, creativity, passion and foresight, and then theoretically – magic happens. But the designer/engineer relationship can be a struggle. One filled with tension, ego, and misunderstanding.
A designer uses creativity to invent something that doesn’t yet exist, bringing something beautiful into the world. An engineer does exactly the same thing, but instead of using a visual, right-brained vocabulary, they use the left-brained language of math and logic. How do you bridge this gap? How do you walk across that chunk of fatty tissue between the two lobes?