The aim is to add a level of detail that not only catches their attention, it infuses the experience with emotion, and thus, meaning.

While creating emotion is often worthwhile in and of itself, one can imagine the increase in brand affinity it creates. Some estimates claim that each of us is subjected to 5,000 marketing messages per day. In the midst of that, wouldn’t we all like a little jolt of something that pulls our heart strings, offers something useful to us, or makes us laugh? It’s one of those things that transforms an app, a website, a digital experience from good, but forgettable, to exceptional and memorable.