February 06, 2019
Shop.org 2017, the NRF conference focused on e-Commerce, went down last week. Valtech was there both as a participant in the renowned Tech Lab, as well as a group of digital retail geeks excited to check things out. Here’s what we found.
Tech Lab was definitely a highlight of the conference. It allowed attendees to experience “technologies of the future” via custom-designed simulations in the store, home, and office. Visitors had a chance to talk directly with startup founders about how their technologies will transfer from the lab to the showroom and full retail stack. To curate the lab, the NRF carefully selected twenty-five emerging technologies that best represent the entire purchase experience including product development, shopper consideration, customer engagement, purchase and post-purchase experience and more. Valtech was selected as the sole digital innovation agency to show retailers how to build digital products and experiences that fulfill their brand promise and give them a competitive edge in the hotly contested retail space.