The ability to connect like-minded people to inspire, educate or entertain is a powerful service to offer. Think of consumers as members, elevate the experience to better anticipate their needs, before they even ask. A strong gauge of successful programming is how quickly guests speak to one another. Retailers can’t create a true community if there is no engagement. Programming can create a feeling of intimacy and personalised interest. Provide opportunities for shoppers to start a dialogue.
4. Blurred Lines
As retail continues to rapidly transform, innovators are looking beyond their immediate industry, to environments and concepts inspiring the retail of tomorrow. Today’s consumers engage with brands in a fluid manner. The traditional sectors of the retail, restaurant, hospitality, workplace and entertainment have blurred as the consumer-desired experience has become a mosaic of expectations, influenced heavily by engagement, access and authenticity.