Email Marketing & CRM Lead
What we are looking for:
We’re looking for an Email Marketing & CRM Lead with proven experience in strategizing, planning and implementing email marketing and lead nurturing campaigns as well as implementing CRM and Marketing Automation platform best practices. This person will be responsible for email marketing campaign strategy & execution, lead nurturing campaign strategy & execution (workflows, triggers, email cadence, content requirements, etc.), CRM lead form criteria and strategy, progressive profiling strategy and implementation, in addition to general CRM onboarding & setup for our clients. Experience with multiple CRMs preferred, mainly Salesforce, Klaviyo, and Hubspot. Candidates should have 5+ years of industry experience, a track record of small-and-large wins.
Before we continue to dive into the requirements for the role let’s talk about Why you should join Valtech?
Flexibility: We trust in the expertise, skills, and actions of our colleagues. That’s why we provide a flexible work schedule that supports work/life balance.
Career Advancement: We offer a career, not just a job. We invest in the personal and professional growth of every employee because we believe growth leads to both business impact and personal fulfillment.
Learning and Development: We foster a culture that encourages and promotes professional growth and development, with continuous learning through our in house LMS (Ask us about the Academy)
Benefits US:
- Medical: Options starting at 100% medical coverage for employees, and we cover 85% for spouses, partners, and dependents
- We contribute an annual $750 for employee only or $1,500 cash payment towards your family HSA
- 401(k) Employer matching and immediate vesting
- Flexible Paid Time Off under Valtech's policy to support your work-life balance
- Up to 8 Weeks of paid Parental Leave
- Home office set up stipend for new hires
- Summer Fridays
Back to the role:
What you will do:
This person will be responsible for owning email marketing, lead nurturing and CRM onboarding for the agency and its clients. They will work within a cross-disciplinary team to strategize, architect and execute email marketing and lead nurturing campaigns that align with the overall digital strategy for our clients. This typically includes a combination of Paid Search, Social Media, Organic Search and other digital tactics focused on driving website traffic and collecting visitor data. This role will be responsible for the measurable KPIs of email marketing and lead nurturing such as deliverability, open rates, click rates, unsubscribe rates and ROI. They will also be responsible for the overall quality of work and ensuring that we are following email best practices, working alongside designers and developers to create thoughtful and strategic email templates. Additionally, this person will be responsible for overseeing our clients’ form criteria strategies to ensure high conversion rates, progressive profiling strategies to ensure effective data gathering and the setup and implementation of these components within the CRM.
What you should have:
- Experience working within multiple CRM and email marketing platforms
- Experience with CRM setup & integration (Salesforce, Klaviyo and/or Hubspot preferred)
- Deep understanding of Inbound Methodology, with a focus on buyer personas and customer journeys
- Deep knowledge of analytics platforms with Google Analytics Certification preferrred
- Up-to-date knowledge of current email marketing trends and best practices
- Solid understanding of marketing automation, lead generation, and lead nurturing
- Ability to develop marketing solutions that emerge from a strategic foundation
- Team player (those great personality types that people love to work with)
- Bonus points for understanding of CRM and CDP integrations
- Bilingual French & English
What we're looking for:
- Ability to think creatively
- Ability to bring innovative solutions to the table
- Ability & desire to work collaboratively within a team environment
- Genuinely nice and kind personality
- Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
- Hard-working & self-motivated mindset
- Ability to juggle multiple projects
- Ability to quickly resolve issues as they arise
- Up-to-date knowledge of current trends
- Meticulous attention to details and overall product quality
Valtech: The Experience Innovation Company
Technology has remade the way we live, work, and connect. Every day new products, services, and features are raising our expectations in every aspect of our lives. It’s become common for whole new categories and consumer behaviors to emerge and disrupt legacy businesses. And as it becomes easier to digitize, launch, and evolve, the rush to leap ahead is quickly becoming a race to parity. Now that technology has once again leveled the playing field, we believe the next frontier and greater value lives in the experience. And that means the world needs a new kind of company to unlock that value.
We are the Experience Innovation Company. We know that experience now touches every level of your enterprise. It may necessitate fundamental changes in organizational design or require complex integration throughout your tech stack. It may start by catalyzing data to create emotional moments of connection with your customers, inspiring loyalty and brand love. Or it may come to life by getting innovation initiatives out of presentation decks and into the hands of your customers. No matter where experience innovation begins in your company, we are organized to help clients break through silos, redefine success, and deliver exponential value.
Our values give our work purpose. We care deeply about the transformative impact technology can have on the world and honor our duty to approach it responsibly. We share our diverse identities, knowledge, expertise, and skills in an open dialog rooted in respect and inclusivity. And we dare to pursue uncommon solutions and simplify the complex.
Share: As a global company with diverse talent, we value and embrace open dialogue. We share our expertise, wisdom and full attention with our clients and colleagues
Dare: Entrepreneurship and curiosity is in our DNA. We thrive in ambiguity and simplifying the complex. We dare to bring together, connect, and combine the uncommon.
Care: Technology has had a transformative impact on how we experience the world around us. We want to make the world a better place through the work we do.
Our unique culture allows us to orchestrate and connect teams to unlock powerful insights, value, and innovation at the intersection of diverse expertise and domains.
We believe diversity is essential to creating the best digital products & experiences. Valtech is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. We're proud to be an equal-opportunity employer committed to diversity and inclusion. We do not discriminate on the basis of race, gender, ethnicity, citizenship, national origin, religion, sexual orientation, age, marital status, disability, veteran status, or any other legally protected status.
Accommodations are available on request for all aspects of the selection process.
So, if you are looking for your next challenge? Then this is your chance to join our team of exceptionally talented, creative, and innovative professionals working with composable Best-of-Breed technology platforms within the large-scale digital experience and e-commerce business area.