Innovation of healthcare experiences in an age of elevated expectation
From a global pharmaceutical giant headquartered in Switzerland trying to reinvent its relationship with healthcare providers, to a sprawling, multi-state healthcare system in the U.S. bent on mastering patient loyalty for its long-term success, healthcare organizations are retooling businesses at a time of unprecedented uncertainty and business model change.
To leaders and their digital teams, this means an imperative to adopt new digital capabilities and major investments at a time when the business targets and technologies are in flux. Expectations are driven by the largest players in other industries, whose experiences quickly become defacto expectations for consumers. At the same time, the playing field is also leveling with access to new technologies, as all organizations struggle to realize the promise of change, creating room for all players to innovate.
Across global healthcare, in different ways, organizations are realizing the power of more personalized interactions with all their audiences, along with the difficulty of operationalizing and governing those experiences. In a truly dynamic and multi-channel arena, they are getting an edge by building the first generation of large, AI-driven digital ecosystems, while simultaneously worrying about the quality of their content and data. And they are realizing that there are new emerging patterns of engagement and loyalty that are coming fast and may ultimately make or break their market leadership.
For the world’s leading pharmaceutical, medtech, healthcare provider, and health insurance organizations, Valtech builds long-term relationships with its clients to help them navigate this changing world and realize innovative, experience-driven, sustainable solutions for the future.
