Travel & Hospitality
Reimagining Digital Travel
Navigating New Travel Trends
A Seamless Customer Journey Across Every Touchpoint
Few industries are more heavily influenced by global events than travel & hospitality. From environmental pressures to shifting business and leisure travel behaviours, economic influences to global pandemics, this is an industry where players need to innovate rapidly to stay on top of the game.
Companies need to understand and fulfil customer needs and expectations whilst not being too aggressive in their personalized marketing. New market participants including Google, Amazon and booking.com are challenging the existing aviation, travel and hospitality companies to adapt to the new digital paradigm.
More and more the competition rages on as to who will own the relationship with the customer and who is able to turn those into profitable long term interactions. In addition, the global awareness for sustainability grows and fuel prices keep rising which makes it hard for airlines to be profitable with their ticket prices. This means they need to tap into further revenue streams like ancillaries, trip enhancements and a smart integration of partners.
Partners in Digital Innovation
Lufthansa’s online transformation heavily depended on design and UX to create a seamless customer journey. In Germany, Lufthansa's online booking ranks third among top-selling internet offerings, and worldwide the site has millions of visitors annually. To maintain a competitive advantage, Valtech was brought in to further improve the site and related portals, including the booking system on Lufthansa.com, Lufthansa’s online Travel Guide and the inflight FlyNet.
Clients trust our industry experience and multidisciplinary approach to deliver complex digital transformation projects.
As one of the world’s leading agile agencies we combine strategy, creativity and technology to tailor unique digital solutions and experiences for our customers including global airlines, major package holiday providers, airports, international hotel chains, travel agencies and cruise liners.
From pre-trip to post trip we engineer the whole connected traveller experience
Starting with a deep-dive into business analysis and strategic consulting via creative innovation through lean UX and rapid prototyping to enterprise development of agile and modular platforms, internet booking engines and mobile solutions, we offer the whole spectrum of digital services.
A Full Service Delivery
Adding solid experience in brand management, data management and analytics, user-centric creative design, campaign and media services makes us a very well suited full-service digital partner for aviation, travel and hospitality companies.
As a digital agency one of our core beliefs is that all great digital creative innovations need to result into code. Within dozens of large technical projects we have proved that we are capable of developing large platforms, IBEs and mobile solutions improving the digital core of our tourism client's business.
We use data and insights to make sure we’re designing the right thing from the start. Moreover, we continuously generate valuable insights which enable us to further optimize the customer experience, improving customer loyalty and driving revenue through personalization.
A Global - Local Approach
We combine local expertise with international scalability and with our profound knowledge of the industry we can help clients in mastering the challenges of the second wave of digital transformation and disruption in the travel & hospitality sector.
Organisational Change & Crisis Management
Can there always be an opportunity in a crisis?
Listen to our podcast to find out how one of the airline industry’s best known brands used the onset of covid to reassess their digital ambitions and create new ways of working for the future.