A successful campaign for the introduction of Wavin Tigris K5/M5
- Marketing Services
Get to Know Wavin
Wavin is an innovative supplier of solutions for the construction and infrastructure industry on multiple continents. Or, as they put it themselves: "We are underground and in the wall." With more than 60 years of expertise, the company is able to meet some of the biggest challenges in the world: safe and efficient water supply, better sanitation and hygiene, climate-resilient cities and better construction performance.
A Dive Into the World of Installers
While most people are usually not aware of Wavin products, installers are. So, imagine: You are an installer and have just installed a piping system. While performing the final check, the air pressure test, you notice that you have forgotten to press a fitting somewhere. Something that can happen, but must be fixed. However, which fitting? That's where Wavin appears on stage. An unpressed Wavin Tigris K5/M5 makes a clear whistling noise during the air pressure test so it can be easily identified and fixed.
A flute sound with function
Wavin's request to Valtech was to digitally guide Wavin Tigris K5/M5's product introduction across Europe. A seamless customer experience was central to this, and data insights formed the basis. The main goal for this campaign? To have small and large European installers request a sample pack. But that wasn't all. Because Wavin was relatively new to the digital domain at the start of this collaboration, this campaign would also become a blueprint for future European campaigns. The pressure was on!
Our campaign plan
Good preparation is half the work—especially when it comes to larger projects. That is why we held several workshops in the first phase of this project to ensure that we were on the same page as Wavin. Based on that input, we determined KPIs, set up journeys, devised a creative concept, drew up a media plan and created a personalization and retargeting plan. With all this knowledge in our pocket, we switched to creation, and a few weeks later, the campaign was live, including landing pages and social media assets. On Facebook, LinkedIn and Instagram, installers came across our posts for several weeks, including results.
A First To Be Proud Of
In all honesty, we are very proud of the results. Although we've been working with Wavin for quite some time now (and hopefully will continue to do so for a very long time), the Tigris campaign was Wavin's first digital marketing initiative with Valtech. And it sparked their interest to invest even more.
Wavin has bold ambitions, just like us, so we have set up several other campaigns together since the campaign for Wavin Tigris K5/M5. One thing is for sure: our team has never known so much about water supply, construction performance and infrastructure. And we're far from finished.