Valtech Launches Agile Marketing™ Line of Services

June 19, 2012

Valtech today unveiled Valtech Agile Marketing™, a new line of services to help CMOs launch faster websites, campaigns, digital marketing platforms and initiatives especially when complex technology is required

Valtech today unveiled Valtech Agile Marketing™, a new line of services to help CMOs launch faster websites, campaigns, digital marketing platforms and initiatives especially when complex technology is required.

Valtech builds on more than ten years experience in Agile with clients such as Schneider Electric, Alcatel-Lucent, Reed Business Information, La Banque Postale to bring to marketing executives the capability to accelerate their Time To Market, improve their ROI and strengthen their customer centricity and relevancy. Ultimately agile marketing teams work in collaboration to quickly develop and revise prototypes based on customer feedback.

Acknowledging the radical transformation induced by the digitalization of our environment and consumer behaviours, we believe that reactivity, ubiquity and relevance are now the names of the game for marketing. Valtech has therefore developed a set of methodologies to help CMOs maximize the value of agile methodologies applied to marketing.

As they become agile, marketers will be better equipped to reach their consumers anywhere, anytime, on the fly. They will develop a strong culture of data and use digital analytics to drive their initiatives, be more relevant to consumers thus generating more ROI. Agile marketers understand the need to organize marketing differently to leave more room for cross-functional collaboration, for experimentation, creativity and innovation.

“Agile marketing™ is what CMOs need to act upon their customers’ insights and drive impact on sales, brand awareness and customer relevancy. We have entered a continuous feedback world and we need the organizational agility to respond through a nimble test-and-learn approach to marketing initiatives” said Lubomira Rochet, deputy CEO of Valtech.

In Valtech, a majority of our digital marketing projects are developed using our Agile Marketing™framework based on three major foundations:

• Strong Technology backbone: Customer Responsive Platforms™ enabling multichannel, fast to market and responsive digital publishing through centralized and intuitive content management
• Data tools & culture: Digital Analytics providing real-time consumer intelligence measured on all digital channels and paving the way for ever more relevant, personalized and data-driven marketing
• Mindset & governance: Agile methodologies and values empowering marketing organizations to be truly collaborative, responsive to customer feedback and flexible enough to integrate innovation