P&G and Valtech win Sitecore Experience Award 2021 in the "Most Intelligent Content Optimization" category for JoltX.
outubro 11, 2021
London, October 6 - P&G and Valtech were honored at the 2021 Sitecore Symposium by winning Most Intelligent Content Optimization Sitecore Experience Award for Americas. P&G delivers autonomy, drives engagement with JoltX, a flexible, easy-to-use platform.
With more than 5 billion consumers, Procter & Gamble is one of the world’s leading, fast-moving consumer goods companies. Its 65 brands offer superior quality and value with the aim to improve lives of the world’s consumers today and in the future.
P&G believes the outlook of global economies, the stability of governments and institutions, and the health of societies and the planet are inextricably linked to its success as an employer and a corporate citizen. Through its products, P&G embraces the opportunity to be a force for good and a force for growth in the world – to drive real impact.
P&G’s portfolio has trusted leadership brands including names like Always®, Bounty®, Crest® and Vicks®. The company has operations in approximately 70 countries worldwide.
Building a future-proof platform
P&G’s challenge was to deliver a flexible, easy-to-use platform that increased autonomy and engagement across 13 markets. P&G and Valtech wanted to provide superior consumer experience, improve speed and flexibility for content editors, reduce service-desk requests. We increased performance, reworked the UX and introduced new features.
“We increased content update speed and improved content relevancy. Ultimately, we delivered a closer connection to iconic P&G brands,” Suzanne Schroder, VGP Managing Director.
The outcome is an intuitive and automated solution that enables faster time-to-market, giving local markets the ability to update, create and publish content in real-time or on-demand with a new publishing service. It also gives the markets possibility to link branded and non-branded content better, providing holistic consumer experience.
Carving a path to a successful headless business
Since migrating to the new platform there has been a 120% increase in conversions. Speed and performance have improved by over 400% and 200% respectively, and thanks to the network auto-scaling we have been able to remove any negative impact to the user experience during peak campaign times.
This is about much more than just a technology transformation. Thousands of consumers use JoltX to learn more about P&G brands, share their opinions and receive some incentives in the form of coupons and samples. It helps P&G drive trial for our products, especially important in current context, when cleaning, disinfection and hygiene are so critical.
By prioritizing focus on accessibility and inclusiveness P&G have achieved a Google Lighthouse website audit score of 97/100.
“By designing, building and delivering this new future-proof platform, we’ve been able to show what’s possible with modern technologies, innovative approaches and a consumer-focused mindset. It’s a transformation that touches every element of this global business, and one that will continue to positively impact P&G’s teams and consumers for years to come,” Suzanne Schroder, VGP Managing Director.
Find out more: Sitecore Experience Awards website
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