Few industries are more heavily influenced by global events than travel & hospitality. From environmental pressures to shifting business and leisure travel behaviours, economic influences to global pandemics, this is an industry where players need to innovate rapidly to stay on top of the game.
Companies need to understand and fulfil customer needs and expectations whilst not being too aggressive in their personalized marketing. New market participants including Google, Amazon and booking.com are challenging the existing aviation, travel and hospitality companies to adapt to the new digital paradigm.
More and more the competition rages on as to who will own the relationship with the customer and who is able to turn those into profitable long term interactions. In addition, the global awareness for sustainability grows and fuel prices keep rising which makes it hard for airlines to be profitable with their ticket prices. This means they need to tap into further revenue streams like ancillaries, trip enhancements and a smart integration of partners.
