Loyalty Management with Next-gen Digital Platform

Payback is one of Asia’s largest multi-brand loyalty programs. Payback is a subsidiary of American Express brand and allows customers to earn points from over 50 in-store and online partners – with just a single card. There are over 50 million customers enrolled and are enjoying the benefits of this program.

Payback aspired to build their enterprise digital platform, which is their maiden and most prestigious digital initiative. Payback selected Valtech as a strategic partner for this prestigious initiative due to Valtech’s deep expertise on enterprise digital solutions and top digital platforms.

Valtech is creating seamless digital experience across web & mobile platforms for Payback’s users. The implementation is done using Adobe AEM for DAM & website, Mule ESB for Orchestration Layer which integrates all the 50 partners, Payback’s LMS (Loyalty Managaement Solution) and other points providers into the platform managing complex real-time data transactions, iOS & Android native application for mobility experience for personalization.

This enterprise digital platform will act as the backbone for Payback in the coming years to build further, enhancing and fulfilling experiences for its user. It’s just the beginning of the road for this relation between Payback & Valtech. Miles to go…