E-commerce with a colourful story

Vlisco Group is a Dutch fashion brand that designs, produces and distributes colourful fabrics for the African market. The brand is known worldwide across the art, design and fashion industries. Today, the company is growing fast and so asked Valtech to develop a new e-commerce environment. Traditionally, this process would have involved first creating an all-encompassing design, with fine-tuning to follow. But that’s slow. So we employed agile principles instead. Working in short sprints of just a couple of weeks each, our developers delivered an increasingly rich prototype that could be implemented quickly

Vlisco was founded in 1846 and quickly became what it is today: an essential component in traditional African fashion. To continue meeting the growing demand for its fabrics, and to deliver on the company’s multi-brand e-commerce and brand strategy, Vlisco Group asked Valtech to help it build a new e-commerce platform for both B2C and B2B customers. While the new platform focuses on consumers, it also includes tools to serve business buyers.

Online shoppers have higher and higher expectations. They expect a real product experience from a web shop. Valtech therefore developed a responsive e-commerce platform based on Optimizely Commerce. This multichannel platform offers a wide range of possibilities to personalise both content and product offering. For example, you can create promotions that reflect a customer’s previous purchases, their age and other information.

The result is a state of the art responsive e-commerce solution that enables Vlisco Group to tell its exceptional brand story. The people behind the fabrics, the ‘look book’ of inspiring examples and the close-up photos of the brand’s exclusive, fashionable fabrics, ensure a strong, optimised product experience. The connection to various backend systems such as a data warehouse and Adyen make processing web shop orders highly efficient. In total, Valtech was responsible for the strategy, design, online marketing and IT aspects of the project.