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Co-op

A strategic long-term collaboration

A 20-year partnership in pioneering digital retail experiences

A vibrant image with a purple background featuring the text 'Good Evening.' On the left side is a skillet with a perfectly cooked, seasoned meat dish, and on the right is a fresh salad with sliced vegetables and boiled eggs. Below the text, there is a message indicating that the local Heaton Moor Road store is open until 7 pm, with an option to change the location

Facts

Industry

  • Retail & Consumer Goods

Offering

  • Enterprise Transformation

Leading the way with intelligent experiences

Co-op

At the turn of the century, the sun was coming up on a new digital dawn for the UK’s food retailers. New and emerging tech was expanding the possibilities for communicating with customers and selling them products.

Co-op, one of the country’s most loved and respected brands, needed a partner to make the most of the opportunities.

They chose us, and a two-decade-long partnership of innovation began. With a shared vision, ambition and aligned business ethos, we were able to push digital experiences forward.

Our strategic long-term collaboration at a glance

Co-op

  • Leading the way. Innovative digital experiences were created across a variety of channels.

  • Intelligent progress. Data and insight were always used to drive design.

  • Exceptional creative. From thumb-stopping video to eye-catching ads, our creatives delivered brilliant work, day after day. This included a strategy that made owned content work even harder.

  • The power of relationships. A strong agency and client partnership endured across the years, leading to greater understanding and better outputs.

Three smartphones displaying different screens of the Co-op Membership app. The first screen encourages users to access their Co-op Membership directly from their phone. The second screen highlights selecting a local cause to support by donating balances. The third screen promotes receiving exclusive member deals and personalized offers. Each phone showcases the app's user-friendly interface with distinct color backgrounds.

Launch of a new membership app

Co-op

When Co-op’s membership experience went mobile, we were asked to deliver a memorable launch. This campaign resulted in Co-op being the most talked about grocer across social. In the first two days, it drove 107,000 app downloads, drove 6,000 new member sign ups and was the eighth most downloaded app on the Apple store.

A new online delivery service

Co-op

In the late 2010s, Co-op had the capability to provide a delivery service. We both developed the online customer journey and launched the service with a breakthrough campaign that emphasized the speed and convenience of the delivery. 


 

96%

Brand recall showed by creative testing

1072

Conversions from one display ad in one quarter

£35,000

Additional revenue from the same ad in one quarter

A digital display featuring a laptop and two smartphones showcasing Co-op's 'Say thanks with balloons' campaign. The screens are filled with colorful virtual balloons and messages encouraging users to express gratitude. The laptop screen emphasizes membership benefits, while the phones display interactive elements of the campaign

Introducing augmented reality

Co-op

Every year, Co-op’s members raise millions for local causes, and we were asked to celebrate a £15 million payout.

To achieve this, we conceived, designed and built an innovative digital experience that used AR (and 3D virtual balloons) to engage and inform users. This resulted in Co-op being the No. 1 talked about grocer across social with a 50% increase of net sentiment, making people feel good about the brand.

A person sitting at a table, holding a cup of coffee while browsing a website on a laptop. The laptop screen displays a bright orange background with the text 'Good Morning,' along with images of a coffee cup and a bowl of cereal. The setting suggests a relaxed morning routine.

Making a human connection

Co-op

Following a rigorous discovery phase, we landed on a core web proposition of Contextual Convenience born out of the understanding that Co-op needed a website that created a more intelligent experience with the customer.

The end result truly reflected the brand and provided solutions to personal shopping missions. The new website resulted in a 336% increase in average time spent on the page. An 80% decrease in site search suggesting users found what they wanted more easily.

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Let's reinvent the future