MONTREAL – July 31, 2025 – Home Société Group, one of Canada’s premier design-forward furniture and lifestyle retailers, in collaboration with global experience innovation company Valtech, has taken an important step in unifying its digital presence. The newly launched mustsociete.com brings together five distinct retail banners under a single, consolidated Shopify-powered site, setting the groundwork for a comprehensive transformation of the Group’s omnichannel experience.
This soft launch reflects an intentional strategy: to stabilize the digital foundation, simplify cross-brand navigation and begin aligning the online environment with the elegance and coherence of Must Société’s and its brands’ renowned showrooms. The platform serves as the ideal stepping stone toward a more advanced, feature-rich ecosystem that will roll out in phases over the coming months.
“This foundational release is part of a larger journey,”
said Walid Laaraba, President of Home Société Group. “Our goal is to elevate the entire customer experience — online and in-store — through innovation, integration and thoughtful design. What’s live today is just the beginning, and we’re excited to continue evolving this platform to reflect the full ambition of our vision in such exciting times for innovation.”
Valtech supported this milestone from strategy through implementation, ensuring alignment with the Group’s long-term vision while providing stability and flexibility for future phases. A roadmap of experience enhancements is already underway, putting the group at the forefront of experience innovation, leveraging the powerful momentum this reshaped digital era is offering.
“This is true unified commerce — it’s the cornerstone of a digital reinvention,”
said Gabriel Laliberte, Head of Strategy at Valtech. “Our approach is to scale with integrity and purpose. This first release consolidates five banners and brings clarity to the online experience, while paving the way for the innovation, personalization and commerce intelligence that will follow.”
The current site integrates MUST, Maison Corbeil, Jardin de Ville, La Galerie du Meuble and Home Société into a single navigational experience, with shared cart functionality and mobile optimization. For Home Société Group, this represents a key strategic pillar in aligning showroom experiences with digital interactions. This launch comes at a pivotal moment for global retail, where 90% of consumers expect consistent experiences across channels, yet fewer than one in three brands deliver on that promise. Home Société Group’s new platform is more than a commerce upgrade. It’s a signal of what the future holds: beautifully orchestrated, data-powered journeys that turn every touchpoint into a moment of brand storytelling.
About Valtech
Valtech, the global leader in Experience Innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices. Our 7,500-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories and cultures. At the intersection of data, AI, creativity and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s best-known brands, such as L’Oreal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and BBC. See our work at Valtech.com.
