Retail & Consumer goods

Design Thinking – an Innovation Journey in 6 Phases

Innovation is about humans discovering and creating solutions for humans. Applying Design Thinking helps to coordinate all of the elements around the principle of human centricity.

Design Thinking – an Innovation Journey in 6 Phases

Design thinking is more than a buzzword; it’s a collection of insights, methods and tools that have been growing over many years. In this whitepaper, we discuss the ingredients that make up a successful design thinking team, uncover what it takes to establish a design thinking mindset (and why it works), and then we explore what makes a project approach a design thinking process. Innovation is about humans discovering and creating solutions for humans. Applying Design Thinking helps to coordinate all of the elements around the principle of human centricity. It is a powerful school of thought fuelled by the continuous sharing of experiences among design thinking practitioners. We invite you to become part of this community.