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Compliant, careful, not creepy: The Optimizely personalized health experience

October 15, 2025

What if you could move beyond guesswork to create truly impactful patient journeys with data-driven insights?

In this episode, Valtech’s John Berndt and Optimizely’s Haley Sullivan explore the art of empathetic personalization, understanding the unique psychology of healthcare consumers, and how digital experiences can foster patient loyalty by prioritizing convenience and health outcomes.

Learn the foundational steps to operationalize these strategies, ensuring your efforts lead to meaningful engagement and better care.

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