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Luxury

Navigating luxury brands through market slowdown

Historically renowned for their resilience, the luxury industry today faces major macroeconomic challenges. Here is how we help luxury clients face those challenges, recoup ROI and exceed their own expectations.

Elegant woman in a black dress standing in shallow water, gazing toward the serene horizon under a pastel sky, evoking luxury and tranquility.

The luxury sector has experienced significant shifts in recent years.

Luxury brands that for generations have shown tremendous resilience are now facing slower growth. Each is looking for a way to address, recruit, retain and grow a customer base that continues to fragment while demanding fully personalized experiences.

These brands must balance innovation, product enhancement and experience elevation all while placing a renewed emphasis on return on investment.

Valtech is uniquely positioned to help. We bring comprehensive expertise in end-to-end digital and omnichannel transformations. Our cross-functional teams specialize in technology, data and strategic consulting. We know how to tackle the challenges luxury brands face and exceed expectations with our tailored offerings.

  • Two fashion designers seated at a workbench wearing virtual reality headsets, viewing and manipulating a holographic wireframe jacket in a studio filled with garment sketches and pattern templates.
  • Person’s hand holding a smartphone over their wrist against a wooden table, with the phone screen showing an augmented-reality overlay of a silver watch on their wrist.
  • Surreal metaverse showroom with a circular skylight above a floating cloud, framed by pastel-blue arches and twin marble staircases; two low green lounge chairs sit on a glossy platform overlooking a grassy foreground.
  • Dark blue gradient screen displaying a glowing, abstract circular shape behind white text that reads, “Can we help you find something? LBX AI Concierge BETA,” with a long, rounded search input field below labeled “Start typing.”

How we help luxury brands

AI

We harness AI and advanced analytics to transform personalization, customer experiences and product elevation. Our mission is to enhance our clients' capabilities by improving their technology, data, processes, and talent for both immediate gains and sustained success.

Loyalty  & Hyper-Personalization

One size does not fit all. Traditional loyalty schemes are no longer effective. To address the fragmentation of the customer base and the multi-generational complexity, we help luxury brands intensify brand love and customer loyalty through bespoke experiences and engaging content across every channel and touchpoint.

Data Powered Insights

Enhancing data foundations and leveraging greater insights to maximize ROI and optimize processes. From robust data infrastructures to fostering data literacy, we can help you make the right moves, powered by data. 

Omnichannel strategy and execution

Across digital channels, luxury customers want the personal, emotional shopping experiences they enjoy in boutiques. We build rich, high-touch, high-tech brand experiences that integrate seamlessly across channels, drive emotional connections and enable the practical functionality customers expect.

Platform integration & Cloud

We partner with the absolute best-of-breed technology partners to seamlessly integrate third-party services, data and enterprise workflows to fuel a world-class retail experience for luxury customers. Our strategic partnerships with the technology market leaders help you scale with ease for peak performance and innovate with next-gen applications.

Offshore & Nearshore support

Supporting and maintaining the performance of technologies in a cost-effective way, while helping grow regional client teams.

  • Close-up of a hand holding a smartphone over a wrist resting on a wooden table, with the phone’s screen showing an augmented-reality overlay of a silver watch on the wrist.
  • Woman wearing a virtual reality headset in a loft-style room, reaching out to navigate holographic dress models—one yellow and one blue—floating before large arched windows.
  • Close-up of a woman wearing an elegant gold necklace with intricate detailing, highlighting luxury jewelry in soft, dramatic lighting.
  • Circular LED-ring mounted touchscreen display in a luxury cosmetics store, showing a woman’s face and virtual makeup swatches for a “Virtual Try-On” Art Studio station.

Industry use cases

Global Ecommerce expansion strategy for Industry leader

Working with a major luxury brand with ambitious growth objectives, we delivered a fully functional ecommerce solution across 30 markets. We developed a fully-fledged front-end platform, localized the content and implemented country-specific features (e.g. payments, multi-currency, shipping) for each channel. We also provided complete support for the digital platform.

Global AI strategy

We helped a leading luxury brand define a global AI strategy that encompassed how they would assess the tech’s potential, how they would conduct experiments, how they would deliver online and offline behavior data to local boutique staff, and how they would monitor social media for activity that would impact brand sentiment or desirability.

Global omnistock implementation

We helped a leading luxury retailer implement an order management system that unlocked order fulfilment capabilities. The retailer can manage different delivery options, fulfil orders from warehouses or directly from stores, and extend these capabilities to both digital and client service orders. 

Global POS implementation

Working with a leading luxury retailer, we automated the deployment of Oracle Xstore across more than 5000 point of sale systems in more than 500 stores.  Xstore was localized for 63 countries across the US, APAC and EMEA regions, including fiscalization. We deliver four releases per year with our agile setup.

Multi-country PXM factory

We rolled out a luxury product experience factory for the world’s largest luxury group, helping them maintain clean, consistent and complete product catalogs across all brands and client touchpoints. Our study for their liquor division optimized the delivery of data for 50,000 products; our unification of 16 perfume brands under one Akeneo platform streamlined their catalog; and our Akeneo PXM platform takeover for their largest jewelry brand brought clean, structured data to websites in North America, Europe and APAC.

Split-image collage: on the left, a softly lit, minimalist luxury cosmetics boutique interior with curved display counters and backlit shelves of skincare and makeup products; on the right, a close-up portrait of a woman’s flawless complexion, light freckles, and striking green-blue eyes against a dark background.

Meet our Luxury leads

Ilaria Aprile
Global Head of Luxury Vertical
Rosanne Barendrecht
Strategy Parner Luxury & AI

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