Valtech Radon, the creative studio of the experience innovation company Valtech, has won two 100-Wattaren awards — widely regarded as the Effie Awards of Sweden — recognizing marketing and communications that demonstrate measurable impact and documented results.
Valtech was honored in the International category for its work with Husqvarna and in the Society and Public Opinion category for its work with The Swedish Association for Sexuality Education (RFSU). Together, the awards demonstrate Valtech’s ability to combine insight, creativity and experience design to drive both market leadership and positive societal change.
Winning internationally: Driving market share growth with Husqvarna
In the international category, Valtech was recognized for its work with Husqvarna on the campaign Get it Right, which addressed a critical challenge in the rapidly evolving robotic lawn mower category.
“We’re very happy with both the work and the collaboration behind Get it Right," says Johanna Englert, Global Brand and Communication Manager at Husqvarna. "Together with Valtech Radon, we developed a clear and confident concept that works consistently across Europe and proves its strength in Germany, one of the largest and most competitive markets for robotic lawnmowers. Seeing such strong results in a tough, competitive category makes us especially proud of what we achieved together.”
While most buyers are still first-time purchasers, many lack a clear understanding of what differentiates a high-quality product from a lower-performing alternative. At the same time, the market was undergoing its largest technological shift to date, driven by the introduction of boundary wire-free technology and an influx of new competitors making bold and often unproven claims.
Rather than competing on hype, Valtech and Husqvarna positioned the brand as the smart, trustworthy choice — and as a product worth paying more for. The Get it Right concept cut through category complexity by helping consumers make confident, informed decisions, reinforcing Husqvarna’s leadership at a moment of heightened uncertainty.
“100-Wattaren rewards work that delivers measurable impact without compromising on creativity and this campaign struck that balance,” says Magnus Klang, Executive Creative Director at Valtech Radon. “By pairing deep consumer insight with bold, engaging storytelling and clear strategic positioning, we helped Husqvarna earn attention, build trust, justify its premium value and grow market share during a period of major category disruption.”
The results were decisive. The campaign enabled Husqvarna not only to defend its market-leading position in Germany, but to expand it, increasing market share by five percentage points in a fast-growing and increasingly competitive category.
Or, as they say in Germany: “Alles richtig gemacht” — with Get it Right.
Creating societal impact: Changing behavior with RFSU
In the Society and Public Opinion category, Valtech was recognized for Condom Call, an innovative campaign developed with RFSU to address a critical public health challenge: encouraging young people to use condoms.
“Condom Call turned a sensitive topic into a playful and empowering experience,” says Anette Otterström, Head of Brands & Communication at RFSU AB Nordic. “By enabling young people to remind each other, we not only influenced attitudes — making it easier and socially acceptable to talk about condom use — but also drove real behavioral change.”
Valtech and RFSU created The Condom Call, a messaging service that allowed peers to remind each other about condom use at the exact moment it mattered most. By putting friends at the center of the message and using humor to frame the conversation, the campaign transformed a topic often seen as embarrassing or moralizing into an engaging, shareable experience.
The results were impressive:
- 78,997 conversations were shared through the service.
- The intended chain effect — where recipients would pass a Condom Call onward — was achieved: 48% of recipients clicked through to the website and 45% of these then shared a call onward.
The campaign delivered measurable behavior change across countries where it was activated:
- Sweden: Condom use among 16–20-year-olds increased from 47% to 50%
- Norway: Condom use among 16–20-year-olds increased from 50% → 56%
- Finland: Condom use among 16–20-year-olds increased from 60% → 68%
“100-Wattaren celebrates campaigns that make a societal impact and Condom Call is a perfect example,” says Isak Landaboure Lengholm, Creative Director at Valtech. “By combining creativity, data, and peer-to-peer engagement, we helped RFSU make safer sex socially acceptable while achieving measurable outcomes in behavior and attitudes.”
Recognizing Measurable Effectiveness
100-Wattaren is Sweden’s most prestigious effectiveness award, honoring work that delivers documented commercial and societal outcomes — not just creative excellence.
Winning across two distinct categories underscores Valtech’s ability to deliver campaigns that create measurable business growth, shift behaviors and generate lasting impact across markets and communities.
About Valtech
Valtech, the global leader in experience innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices. Our 6,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories and cultures. At the intersection of data, AI, creativity and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s leading brands, such as AXA, Dolby, L’Oréal, LVMH, Mars, Mercedes, P&G, Santander, Toyota and Volkswagen. See our work at Valtech.com.
About Valtech Radon
Valtech Radon is a creative hybrid agency offering creativity, strategy, production, and media under one roof. By combining our creative edge with Valtech’s expertise in digital business transformation, we create impactful communication across every part of the brand experience. Our clients include Husqvarna, Essity, Assa Abloy, RFSU, and Yale. Learn more about us at valtechradon.com