Created in collaboration with VTEX
Consumer packaged goods (CPG) companies are going through a groundbreaking transformation as a response to demand from digital-savvy consumers, whose attention has shifted toward preferring direct interaction, convenience, and online shopping.
Going direct-to-consumer is the opportunity. Getting there fast is the challenge.
Consumer packaged goods companies are under real pressure. Digital-savvy consumers increasingly expect to buy directly from brands they trust — on their terms, through their preferred channels, with fast and convenient fulfillment to match. The traditional model of selling through wholesale, distribution and retail channels alone no longer satisfies that expectation. But standing up a direct-to-consumer (DTC) operation is complex, costly and slow — unless you have the right foundation in place from day one.
That's exactly what the Digital Commerce Launchpad was built to solve.
An end-to-end DTC solution, built for speed
Co-created by Valtech and VTEX, and powered by Amazon, the Digital Commerce Launchpad is a complete, out-of-the-box ecommerce solution designed specifically for CPG companies ready to take ownership of their consumer relationships. Rather than building from scratch, the Launchpad gives you a proven, pre-configured path to market — reducing time to your first consumer transaction from months to weeks.
The solution addresses three core challenges every CPG company faces when making the shift to DTC.
First, entering new markets. Selling direct lets you reach consumers in markets your existing channels don't cover. The Launchpad reduces the barriers to entry and — through its unique integration with Amazon — gives your products the ability to reach those new markets physically as well as digitally.
Second, capturing new revenue. Consumers expect personalized experiences, subscriptions, product bundles and promotions across every device and channel. The Launchpad delivers all of that through VTEX's Gartner-ranked commerce platform, complete with smart search, automated product recommendations and a built-in marketplace that lets you offer third-party products alongside your own.
Third, solving the operational shift from B2B to DTC. Consumer-focused logistics, individualized customer support and a seamless post-purchase experience are non-negotiable — and they're very different from what a B2B operation typically handles. The Launchpad resolves this by combining Valtech's best-practice commerce expertise with Amazon's world-class fulfillment infrastructure and multichannel customer support.
Built on MACH principles, designed to scale
As a founding member of the MACH Alliance, Valtech brings a composable, cloud-native architecture to the Launchpad. That means the solution scales as your DTC business grows — without the technical debt that comes with legacy platforms. First-party data is captured compliantly from the start, giving you the consumer insights you need to improve and optimize the experience over time.
The result is a commerce foundation that's as strong on day one as it is two years in.
Download the guide to see the full offering overview and find out how Valtech, VTEX and Amazon can accelerate your DTC transformation.