MACH architecture and a D2C digital transformation
MACH (Microservices, API first, Cloud native and Headless) technologies are the principles that allow for the kind of personalized experience and fast rollout at scale that makes D2C branding of luxury goods possible. Through MACH, luxury brands can better control their own first party data, addressing the concern about how marketplaces control data related to your sales products. Using that data, brands can also create more personalized experiences, make informed changes to product and service offerings, and roll out those changes faster without interrupting access to their d2c e-commerce platform.