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Webinar: Watch on demand

Driving M&M’s CX & growth with a build & buy approach

As commerce evolves and new technologies emerge, the question of whether to Build or Buy a commerce solution becomes increasingly complex. But it doesn’t have to be. Join our thought leadership webinar on how to break down the Build vs Buy debate, leveraging the best of both worlds in your commerce architecture.

In this webinar, Casper Rasmussen, President of the MACH Alliance, discusses with Kyle Barz, Director, Global Retail & eCommerce Technology at Mars, their digital journey and navigating “Build & Buy” to future-proof the business for growth. Akeneo VP for UK & I James Barlow and Sven van Hegelsom Customer Value Director at commercetools will also join the conversation to share insights on how to add value to every part of the customer journey with the help of technology.

Watch the recording and learn how to break down the buy vs build debate and achieve your commerce goals.

Who is this event for?

If you're a CEO, CFO, CTO, CIO, CXO, or senior leader in or working with these teams, this webinar would be ideal for you. Whether you're looking to expand your knowledge on build vs buy, digital transformation journey, how to incrementally move to a modern commerce architecture, or facing a business challenge in these areas, this webinar will provide valuable insights.


Want a quick overview? Read our takeaways here: Valtech x Mars Webinar: 5 Key Takeaways.