Digital has exposed the flaws of not just modern-day loyalty strategies, but brand experiences in general. Despite the huge amount of transactional and personal data customers provide to brands, they still get gender pronouns wrong and offer product savings for things customers don’t need. When push comes to shove, store assistants and even customer service employees barely have a clue who they are talking to.
With internet users generally having a short attention span, it can be difficult to reach and attract new and even existing clients in the limited time available. Micro-marketing offers a way to increase your chances of achieving a successful marketing outcome.
