We’re proud to share that Valtech has been shortlisted in four categories at The One Show 2025, one of the most respected global awards programs celebrating excellence in advertising, design and digital innovation.
These recognitions span two standout campaigns and reflect the bold, boundary-pushing work we deliver with experience innovation — where creativity, technology and culture converge to create meaningful impact.
RFSU: Rewriting the rules of health communication
For RFSU (Swedish Association for Sexuality Education), we launched Just Give a F*ck — a bold, platform-native campaign that tackled apathy around condom use and broke the silence surrounding sexual health.
Designed specifically for social media, the campaign reimagined how a brand can communicate about taboo topics within a platform’s guidelines — using native tools and lo-fi storytelling to spark raw, unfiltered conversations.
The work earned shortlists for:
- Innovation in Health & Wellness
- Use of Media in Health & Wellness
- Use of Media in Social Medi
It’s a clear example of experience innovation in action, reshaping both the message and the medium to make space for real talk, even when the rules work against you.
Eton: Reimagining commerce through circular fashion
For Eton, a heritage menswear brand with over 90 years of craftsmanship, we launched The Phoenix Service, a digital-first, circular commerce initiative that redefined how luxury fashion engages with sustainability.
By blending storytelling with service design, we helped Eton create a seamless experience that extended the life of its garments — meeting rising expectations for responsibility without sacrificing elegance or ease.
The work earned a shortlist for:
- Direct Marketing: Commerce
It’s a strong expression of experience innovation — using digital tools to unlock new value, build brand loyalty and design for a more sustainable future.
Honoring what sets us apart
To be recognized across four categories — all centered on innovation — is a proud moment for Valtech. These nominations reflect the work we believe in most: brave, boundary-breaking and built for real impact.
Congratulations to the teams, clients and creative minds who made these recognitions possible. We’re honored to be in such bold company — and we’re just getting started.
Explore our case studies to see more of what we build.