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HIPAA, Analytics, and the return of Customer Data Platforms

SVP Valtech Health
Valtech North America

September 15, 2023

In November 2022, the landscape of healthcare digital analytics underwent a seismic shift with new guidance on Personal Health Information (PHI) and digital analytics under HIPAA released by the U.S. Department of Health and Human Services.

This guidance had profound implications for healthcare organizations striving to maintain compliance with the Health Insurance Portability and Accountability Act (HIPAA). As the interpretation of HIPAA regulations evolved, previously acceptable practices were redefined, bringing IP addresses and casual user interactions into the realm of PHI. 

In this article published by Swaay Health, John Berndt, Senior Vice President of Health North America at Valtech, provides insights into navigating this intricate intersection of healthcare, analytics and privacy. 

John explores these implications, highlighting how the redefined interpretation of PHI has led to a challenge in reconciling digital operations with HIPAA compliance. Customer Data Platforms (CDPs) emerged as a promising solution, offering not only the means to handle the evolving legal requirements but also providing advanced analytics and personalization capabilities. The article delves into the evolving landscape and potential benefits of this transformation, shedding light on the potential positive outcomes for both patients and healthcare providers in their digital interactions.

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