Franke Group reinvents its digital customer experience together with Valtech
September 20, 2022
In less than a year, Franke Group and Valtech have successfully transformed the customer experience for coffee aficionados, professional - and amateur chefs alike.
Franke's most important marketing communication channel - the website - is live with a new fresh face and much-improved user experience, catering to the diverse range of customers. Valtech supported as an end-to-end transformation partner: The global business transformation agency provided the conception of a digital web and content strategy as well as the implementation of the AEM Cloud Solution.
As one of the world's leading providers of intelligent systems for domestic kitchens, system catering and professional coffee preparation, the range of Franke’s visitors as well as content is diverse and demanding. The new content strategy, the implementation of the AEM Cloud Solution and flexible personalisation, has been essential to enable all stakeholders to find their way around immediately and reach their goal easily.
"Franke's goal was to create a completely new customer journey. As an additional challenge, the move from on-premise to the Adobe Experience Cloud was ventured. For this extremely extensive project, we needed a strong partner who could combine all the necessary disciplines. Valtech quickly demonstrated that they understood our industry, our new brand positioning and our specific needs very well. It was an excellent implementation from the idea and strategy to the final realisation." Says Yanick Belart, Project Manager Franke Group.
By providing a clear information architecture, revised content and easy-to-read layout, Franke improved the general overview. Particularly striking are the two assistants "Product Explorer" and "Machine Finder". With the new Product Explorer for the business unit "Home Solutions", the product system has been successfully linked to the website, which will simplify the future maintenance of the system. Together with the regular content pages, this explorer offers an excellent opportunity to present the Franke Home Solutions product system. In addition, Franke has launched a significant corporate innovation with the development of the coffee machine finder for the "Coffee Systems" business unit: A user-friendly and reduced query leads quickly and easily to suitable product pages with relevant appliance information.
"As a pioneer and improver, Franke has taken its digital presence to the next level. In doing so, Valtech has helped Franke to focus even more on the visitor and create a unique user experience. In addition, Franke is following the global trend towards Cloud tech and benefits from numerous advantages such as high scalability, low maintenance and fast time-to-market. We are very happy with the end results." Says Raphael Schwarz, Head of Sales Valtech and Account Manager.
Valtech has been the Franke Group’s digital partner since 2021 and the two will continue the collaboration to create more innovative experiences.
Learn more about Franke: franke.com