Six years of creativity, curiosity and GenAI

Six years of learning at Valtech

If there's a common thread in Diana's path to Art Director, it's that she didn't plan it, she followed curiosity and let unexpected opportunities expand what she does. Her advice to anyone starting out is to build strong design fundamentals, stay curious and welcome experimentation and feedback, while learning to explain why a decision was made, not just how it was executed. The biggest thing she's learned at Valtech is how much creative work hinges on communication, especially across teams and regions that don't always start from the same context. Being experienced doesn't mean having nothing left to learn. Her graphic design background still anchors everything she does, from composition and color to hierarchy, even as GenAI reshapes the tools around it.

Something is exciting about being experienced in one area and a learner in another.

Consulting, growth and what comes next

What makes consultancy work distinct, in Diana's view, is the constant reset: every client brings a different industry, audience and vocabulary to learn. You have to be fast enough to ask useful questions, but with enough humility not to assume the answers.

Her advice to future colleagues and clients alike comes down to the same idea: be curious beyond your job description, and for clients, give us the problem, not only the deliverable. That same openness has shaped her own next steps. After nearly six years at Valtech, Diana joined the Elevate at Valtech cohort to be more intentional about what she learns next, inspired in part by how much her mentorship with Mateus Chepp, Studios Director, had already shifted her thinking.

The program's goal is to nurture the talent Valtech already has among underrepresented colleagues and help them grow into future leaders, with progress tracked through the protégés' own sense of growing confidence and their ability to share ideas with peers and leadership. Because Valtech is a global company spanning over 20 countries, "underrepresented" is defined per location, recognizing that diversity looks different around the world.

In Elevate, each protégé is paired with a sponsor who sits within their vertical, expertise or shares a similar career background. The relationship runs for 12 months and centers on constructive feedback, advocacy in rooms the protégé isn't yet in and access to the sponsor's network. A two-way relationship, with learning on both sides. Protégés also join key learning sessions on topics like finding your network in a remote company, personal branding, public speaking and sharing ideas with leadership. As part of the program, Diana is paired with David DeCheser, Valtech's Global Chief Creative Officer.

"The goal isn't simply a new title, it's building the skills and experience to take on greater responsibility."

Her next chapter isn't about stepping away from the craft, it's about stepping further into the conversations that shape it before execution even begins.

If I make an idea clearer, offer a new perspective or create a process that helps someone work better, I feel like I've made an impact .

Join Valtech

Inspired by Diana’s story? If you’re looking for a workplace that values creativity, collaboration and personal growth, Valtech might be the perfect place for you. Check out our open roles and be part of the journey.

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