Vice President, Marketing Science
Amanda Shiga is Vice President, Marketing Science at Valtech and longtime Sitecore MVP based in Toronto. Her practice focuses on measuring, optimizing and personalizing the digital experience for a portfolio of international clients, as well as applying data science techniques to marketing scenarios.
Why upgrade to Sitecore 9
There has been much publicity around Sitecore’s latest release, version 9, which comes with significant advancements in marketing, data, automation and customer experience management. For many organizations, the decision to and justification for upgrading can be challenging, especially if their current build is stable and daily operations are running smoothly. This acts as a guide for organizations so that they can understand the benefits and considerations for upgrading to Sitecore Version 9.
The Future of Marketing with Sitecore
The world of marketing technology is undergoing a significant evolution as platform vendors strive to capitalize on two capabilities: 1) the capture of omni-channel customer behavior and 2) the application of machine learning capabilities to this data, to uncover deeper insights and to automate personalization and segmentation.
Sitecore as a BI Source: An ode to the Version 8-era xDB
Disclaimer: This post refers to Sitecore 8.1. With xConnect coming in version 9, many of the ETL components below will simplify