This session is a part of Adobe Summit 2022.
Five years ago, Grundfos embarked on a transformational journey to establish a marketing automation solution that they could scale globally to serve their 60 markets. Now they’re ready to present the results alongside the hard-earned learnings they wish they had before embarking on their journey. Senior Manager Jens Nielsen from Grundfos openheartedly shares their strategy, results, and key learnings.
- Choosing your platform based on your objectives, and building with commercial performance in mind
- Including only the data you need for trigger logic, segmentation or personalization
- Selecting tools with OOTB templates to guarantee deliverability for major clients and browsers
Track: B2B Marketing, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale