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How Grundfos created a market leading Customer Experience


As the key stakeholder for part of Grundfos’ vast Digital Transformation, we hear from Jesper Olesen, Group Senior Director, Digital & Customer Excellence as he takes us behind the scenes, sharing his experiences of Grundfos' digital transformation journey. 


Key takeaways for Digital Customer Excellence:


  • Engaging the customer is key: From awareness to the final sale, having the customer in focus at all times is what truly drives your business. Customers must be the pivot point of everything you do.


  • No digital touchpoint is an island: Having a Digital Customer Roadmap is an essential part of aligning all activities and touchpoints and setting a clear direction of travel.


  • Organizational capability is paramount: from digital requirements to a digitally skilled organisation, it's vital to upskill your teams and attract the best talent in the market, supported by agile product teams and c-level investment.


Interested in hearing more on the Grundfos transformation story?  

2021-Transformation-Stories-Podcast-Grundfos-Landing-Page-Visual-Desktop.jpgListen to the podcast