DMEXCO 2026 in Cologne: Highlights and recap

Europe’s leading digital marketing and tech event with Sitecore and Vercel

Once again, DMEXCO brought together the people shaping the future of digital business, marketing, and customer experience—and this year, Valtech was there alongside Vercel and Sitecore.

Thank you for joining us on-site for conversations about what’s next in digital experiences and on stage with Bayer to share real perspectives from the intersection of technology and business impact.

And because no great event conversation starts without coffee, we had the best coffee on-site, served with a little extra personality. Guests stopped by our booth to get their selfie printed directly on their coffee.

We also invited you in with prompts for your brain—not for AI. Think conversation starters, fresh perspectives, and ideas designed to spark better discussions about the future of digital experiences.

 

Our sessions at DMEXCO 2026

Beyond replatforming: How Bayer is building an AI-ready ecosystem

Masterclass

Bayer is reshaping its global digital presence across 65+ corporate websites, an intranet and 60+ languages. Valtech and Bayer shared how moving to a single DXP, leveraging AI-enabled cloud infrastructure and adopting a One Team approach helped streamline operations and drive greater impact.  

Cut through the noise: Creating distinctive AI-driven content

Corporate Lecture, MarTech Summit

AI can generate content at scale. The challenge is making it distinctive, consistent and on-brand. Join Valtech and Sitecore to explore how to turn AI-powered efficiency into a competitive advantage with practical ideas and live demonstrations. 

The ghost in the org chart: Who actually manages your AI workforce?

Executive roundtable, CMO Lounge

AI agents are already at work across marketing, service, product and operations, but in most organizations, the operating model hasn’t caught up. Join this executive roundtable to explore who owns, governs and orchestrates your AI workforce, when humans need to stay in control and how to measure its impact on customer experience, brand and growth.

 

 

Our team at DMEXCO

David Toma
VP Strategy & Consulting​, Valtech
Axel Hermes
Director Strategy
Markus Klimmasch
Principal Software Architect, Valtech
Vera Schnitzlein
Director Strategy DACH
Nils Abel
Senior Sales Manager, Valtech
Alexander Woelke-Oredein
Growth Consultant / Enterprise Account Executive, Valtech
Lukas Lekszton
Senior Sales Director, Valtech