What does the future of the store look like?! THIS. Welcome to our Dynamic Store concept. Join Jeremy Duimstra and the team to hear more about how we're using data and digital technology to totally transform physical spaces and the customer experience. Was a celebrity seen wearing your latest sports jacket? Find out how you can capitalise on that free publicity. Is rain in the forecast this week? It's time to switch up your product displays. Don't want to wait in line? There's no need anymore...! Get to grips with the techs in play and discover what it takes to create your own version of the future of retail.