Future of Retail Study

A study on consumer inconveniences in today’s retail environment and how to respond to them

25 Pages

14 Minutes reading

Delivering what the customer wants is the idea at the heart of retail, but knowing exactly what the customer wants can be tough.


In this 25-page whitepaper, we we talked to consumers about their personal friction points within e-commerce specifically. Based on their responses, we've collected insights into customer behaviour in seven different aspects of online shopping. Anyone looking to take their e-commerce offering to the next level will benefit from the insights in these pages related to the importance of delivery and returns to what we can learn about the human desire to consume.