One platform for B2B and B2C
Redesigning a new e-shop for B2B and B2C customers, bringing them together on one common platform.
- Retail & Consumer Goods
- Digital Platforms
- SAP CX
Get to Know Hoffmann Group
The Hoffmann Group is a provider and consultant for quality tools with activities in over 50 countries. Over 3,700 employees guarantee their 135,000 customers the highest supply, quality and thus production and productivity reliability. Their headquarters are located in Munich, Germany.
The task was clear: A new joint e-shop for B2B and B2C commerce alike, based on SAP CX. Also, it would have to flexible enough to serve in all of the 32 countries, using over 18 languages and making 65,000 articles easily available.
A Successful Project
"For us, the biggest challenge was to integrate the new platform into the existing system landscape of the Hoffmann Group, to bring the B2B and B2C areas and the CMS together on a common platform and, in addition, to enable new functions, more flexible use and higher scalability," explains Uwe Tüben, Managing Director of Valtech GmbH. "This meant not only focusing on new extras, but also planning the migration and rollout strategy very carefully," says Tüben.
The new e-commerce platform was fully integrated into the existing SAP landscape as a "one-shop" solution. In this way, orders, account and customer information as well as inventories can be optimally maintained and managed.
An example of the technical complexity is a price list with 500 million entries, which was integrated into all processes.
Valtech provided us with competent advice in this major project from the very beginning and supported us optimally at all levels - from agile planning and implementation to the UX concept and screen design to testing and rollout.
~Peter Stanglmeier, Head of IT Online Services.
"Pioneers such as the Hoffmann Group respond to the needs of their customers with a holistic and cross-channel commerce strategy," adds Michael Hubrich, Senior Vice President Sales CEC MEE at SAP CX. "They are increasingly asking themselves why they cannot also take advantage of the benefits of a digital and cross-channel shopping world, which they know from their private lives, in their professional lives. SAP CX therefore offers business customers an omnichannel shopping experience at the level of leading consumer websites."
All information, services and offers are now bundled on a single platform.
Via simplified navigation and an optimized UX design, users can now access comprehensive product information, 360-degree panoramic views, data sheets or application tables. In addition, there is a convenient onsite search and an extended service area. Order processes can be completed with just a few clicks. In the B2B area, internal departmental and approval structures can be mapped and responsibilities clearly defined without having to change previous access data. Thanks to the responsive design of the page, the content displayed, whether on the desktop or via tablet and smartphone, automatically adapts to the respective device.
This e-shop sets new standards in online tool retailing.
~Andre Schönherr, Head of E-commerce