To retain existing visitors and to attract new ones by getting them to love koket.se! And to launch an exciting, inspiring and useful first release.
The site’s predecessor, Recept.nu, had large numbers of users who engaged heavily with the site. The objective was now to broaden the service and to demonstrate what a modern recipe and cooking inspiration site should look like, and how it should be perceived – a site whose focus is on recipes and chefs, and that provides added value to visitors. Koket.se should be the place where you go to find high-quality recipes created by chefs, pastry chefs and show participants. You will also find the latest clips, TV shows and blog posts from the chefs.
The new graphic identity had to be adapted and further elaborated for the digital realm, as Koket runs on multiple media, including the TV show “Mitt kök” and the online shop “Kokets Favoriter” – the bridge between you and what you want to cook: You’ve got the recipes, we’ve got the tools, let’s create together!