Achieving a 6% reduction in bounce rate and a 20K increase in users for this global confectionary business
- Retail & Consumer Goods
- Experience Elevation
- Marketing Creativity & Performance
Get to Know Mondelēz
Mondelēz International is the food and beverage manufacturer behind some of the world’s most popular snacks. Oreo cookies, Chips Ahoy! cookies, Ritz and Triscuit crackers are just a few of the snacks manufactured and distributed by Mondelēz International.
Being a global company with brands, consumers and stakeholders all over the world, Mondelēz International realized they needed to standardize their digital presence on a centralized CMS platform that would give Global IT the opportunity to drive efficiency through the reuse of templates and content distribution. To help meet their migration needs, they turned to Valtech.
Prior to Valtech’s involvement, Mondelēz International’s corporate site was running on an outdated version of Sitecore. While this instance of Sitecore was fully functional, the opportunity to scale and further optimize was limited. Mondelēz International wanted to build a foundational corporate website where press releases, news and company updates could be widely distributed.
After the discovery phase, the decision was made to update Mondelēz International’s Sitecore instance to a newer version better capable of meeting all of their needs. Among other benefits, this migration would introduce governance protocols to better control brand, design and messaging across corporate sites country to country.
Mondelēz International also had a stated desire to improve their own digital maturity while making more “data-driven decisions.” To facilitate this, we setup Google Data Studio dashboards to collect and present important data needed to make the best decisions possible about content, campaigns and more, improving the site’s digital maturity.
Putting the Focus on Sustainability
Mondelēz International has a strong Environmental, Social, and Governance (ESG) focus, and they wanted to make sure that came through loud and clear on the new site. Along those lines, it was very important that they have a space to provide content related to sustainability as often as reasonable, but also that that content be easily findable and clearly visible on the site.
We implemented better content selection functionality which included improved search functionality around inbound search referrals/terms. More advancements in personalization are still to come, but these changes ensure not only that Mondelēz International’s ESG content is easily findable and accessible, but also that it’s being delivered to the people who most benefit from having it.
The new Mondelēz International global corporate site launched in December 2019. The change in the presentation of the new corporate brand was immediate. In addition to these visual updates, the site also benefitted from a 6% reduction in bounce rate, a 20K increase in users, as well as an overall SEO score improvement between the first half of 2019 and the first half of 2020. It also marked the start of a strong partnership between Valtech and Mondelēz International.