Why Customers Don't Buy
Retail & Consumer Goods Manufacturing & Distribution Digital Platforms
What to expect
How much information do you need about a product before you feel comfortable placing an online order? With 86% of customers unlikely to buy products from a brand after an unsatisfactory experience with product information, presenting helpful product information to the customer is essential, and keeping that information consistent across all of the platforms where your products appear is crucial.
In this 33-minute podcast, we sit down with Raphael Iscar, Head of PXM at Valtech to discuss the ins and outs of Product Experience Management (PXM), what brands need to consider to deliver a winning product experience to their customers, and how strong PXM benefits your bottom line as well as builds customer loyalty.
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