Developing a Digital Partnership with Sanofi

Established in 1973, Sanofi is an innovative global healthcare company, driven to chase the miracles of science to improve people’s lives. Sanofi engages in the research and development, manufacturing and marketing of pharmaceutical drugs principally in the prescription market, but the firm also develops over-the-counter medication. They have offices all over the world and deliver their services and communications to both health care providers and patients.

Initially, Sanofi needed an expert to help train their team on how best to manage their web presence on Sitecore, but what started as a simple training project turned into a lasting working relationship and a full digital partnership that has spanned multiple years and different deliveries.

As is often the case with our client projects, we started in one place and through our work and relationship building, opened the door for more work in the future. We started our relationship focused almost exclusively on cleaning up Sanofi’s Sitecore environment and helping them learn how to run Sitecore internally rather than relying on their existing digital partner to do it all.

As we worked together, our expertise on Sitecore was clear, and led Sanofi to request that we create new sites with them. We not only successfully created a number of sites for the Latam region, we also run and maintain those websites for Sanofi with a team of dedicated Valtech employees embedded directly into the company.

Sanofi came to us looking for someone to help improve their offerings on Sitecore. As a result, we’ve developed into a full digital partner for the brand. We’re responsible for support, management, content and web analytics for their websites in Latam, including the Connecta portal which is one of their most popular sites in the region. We help execute all of their marketing within the region through an integrated Salesforce platform. And, through a 15-member team embedded directly into their organization, we will continue to foster a growing and evolving partnership over the years to come.