Valtech, the experience innovation company, has partnered with Ageas, the largest insurance provider in Belgium, to create Médis Marketplace in Portugal, enhancing its customer value proposition through an easy-to-use eCommerce platform. Launched in May, Médis Marketplace gives Portuguese consumers convenient access to health insurance, products and services, supercharging Grupo Ageas Portugal omnichannel offering.
Operating at the intersection of health and commerce
Grupo Ageas provides life and non-life insurance across multiple channels, including bank branches, agents, brokers and other non-traditional distribution channels. In 2023, it’s Healthcare Ecosystem operation in Portugal released a competitive RFP (request for proposal) to create an online marketplace to enhance its channel mix. Impressed by Valtech’s vision for the marketplace and its complementary ideas to deliver long-term experience innovation, Ageas selected Valtech to deliver the project.
The Valtech team completed the Médis Marketplace implementation in an accelerated timeline of just 8 months. The project started with robust research and discovery, conducted through onsite workshops at Ageas’ offices. Following this phase, Ageas handed over the development work to Valtech who built the system and trained the Ageas staff on how to run and operate the platform.
To build the Médis Marketplace, Valtech partnered with VTEX. A long-time Valtech partner, VTEX empowers experience innovation with a platform that unifies consumer experiences across all sales channels. Together, the companies have delivered over 100 ecommerce projects with composable architectures, enabling companies like Grupo Ageas Portugal to create frictionless omnichannel experiences. With Valtech’s guidance, the Médis Marketplace became the first VTEX store to integrate both Apple Pay and Easy Pay, and the first to integrate with HubSpot.
“At Valtech, we believe category-defying commerce breakthroughs happen when brands establish a connection between customers and their product or service,” said Nicolas Gore, VP Client Partner & Growth at Valtech. “This is precisely what Ageas wanted to do when it approached us. As an external agency, we provided a much-needed objective viewpoint, enhancing its in-house team’s initial vision with our vertical expertise. Looking back, we’re proud to have delivered this project to an ambitious timeline – but our work isn’t done yet! Our partnership opens the door to further innovative engagement models that unlock greater customer value. We look forward to working with Ageas on new features and multi-regional expansion”, adds Conny Carlzon, Global Industry Lead for Health at Valtech.
Kickstarting a long-term partnership
As a trusted partner to Grupo Ageas, Valtech will continue helping the company accelerate innovation and go-to-market excellence. The Médis Marketplace is currently a minimum viable product in Portugal, with potential expansion to other markets. Ageas also plans to continue investing in new marketplace features, including telehealth capabilities and a transformative loyalty program.
“From the start of our partnership, we’ve been impressed by Valtech’s ability to shorten the physical distance perception of our teams and to fuse industries, cultures and disciplines,” said André Pataco, B2C Commerce & Loyalty Manager at Grupo Ageas. “Together, we’re disrupting how insurance brands connect with customers and deliver standout global omnichannel experiences. Our partnership paves the way for more ambitious initiatives.”
About Valtech
Valtech, the global leader in Experience Innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices.
Our 8,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories, and cultures. At the intersection of data, AI, creativity, and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world’s best-known brands, such as L’Oreal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and BBC. See our work at Valtech.com.
About Grupo Ageas Portugal
Founded in 1824, Ageas is an international insurance group based in Brussels and present in 14 countries in Europe and Asia. Operating in Portugal since 2005, Ageas has been investing in the country as one of the main markets, where it intends to develop, through strong partnerships and contributing to the development of the country and society through the Fundação Ageas and helping clients to manage, anticipate and protect themselves against risks and unforeseen events, so that they can live the present and the future with maximum security and serenity. The mission of Grupo Ageas Portugal is to provide an emotional and relevant experience in people's lives, being a reference partner in insurance and the best workplace for entrepreneurial people. For this, we have 1,335 Employees and 2,264 Agents to provide a service of excellence to the approximately 1.8 million Customers of the various brands: Ageas Seguros, Ageas Pensões, Médis, Ocidental and Seguro Directo. In order to diversify the business and be close to its clients, the Grupo Ageas Portugal goes beyond insurance, providing an extensive offer of services through Clínica Médis, Ageas Repara, Pétis and Livo. For more information, visit the Grupo Ageas Portugal website or follow the Linkedin or Instagram page.