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Valtech shortlisted in five categories at the New York Festivals Advertising Awards 2025 

Left: A close-up of a woman standing in a grassy field, her eyes shut tight and mouth open wide as if she’s shouting or singing passionately, her hand gently touching the side of her face. Right: A crisp, white button-down shirt floating without a body above rippled sand dunes at sunset, with an airplane contrail streaking across a pastel sky.

July 01, 2025

We’re proud to share that Valtech has been shortlisted in five categories at the New York Festivals Advertising Awards 2025, a global competition that honors boundary-pushing creative work across advertising, marketing and digital media. 

These recognitions speak to the heart of what sets Valtech apart: our ability to blend creativity, strategy, technology and data to build experiences that aren’t just relevant — but resonant, real and results-driven. 

Redefining social with RFSU: Creative bravery meets platform fluency 

Our campaign for RFSU, Just Give a F*ck, continues to be recognized for its boldness, platform-native design and cultural impact. 

Created to spark open, unfiltered conversations around condom use and sexual health, the campaign met its audience where they live — on platforms like

Instagram and Snapchat — and used lo-fi storytelling and interactive features to provoke dialogue within restrictive digital environments. 

This work was shortlisted for: 

  • Best Use: Innovation — Social Media & Influencer 

  • Avant-Garde/Innovative: Social Media 

  • Platform: Snapchat — Social Media & Influencer 

These shortlists highlight a key Valtech belief: that real innovation is about more than what you say. It’s how, where and why you show up. This campaign pushed beyond traditional boundaries to spark cultural relevance, all while working within the rules of the platforms themselves. 

Rethinking commerce with Eton: Seamless, sustainable, customer-first 

For Eton, the premium menswear brand with nearly a century of craftsmanship, we developed The Phoenix Service, a circular commerce experience designed to extend product life, reinforce loyalty and redefine luxury for a more sustainable future. 

With omnichannel thinking at the core, the experience allowed customers to return and repurpose garments, blending elegant service design with purposeful storytelling. 

This work was shortlisted for: 

  • Best Use: Omnichannel Commerce — Creativity in Commerce 

  • Best Use: Customer Acquisition & Retention — Creativity in Commerce 

These honors reinforce our approach to commerce as an experience, one that’s seamlessly integrated, strategically driven and built to deliver measurable brand value at every stage of the customer journey. 

Standing out on a global stage 

The New York Festivals Advertising Awards are known for spotlighting work that pushes the creative industry forward — honoring ideas that are bold, disruptive and globally relevant. Being shortlisted across five categories is a powerful affirmation of Valtech’s commitment to experience innovation. 

Whether we’re reinventing commerce or reshaping how brands show up in culture, our work sits at the intersection of insight, impact and invention. 

Congratulations to the incredible teams, clients and collaborators who made this work possible. We're honored to be recognized alongside such bold creative minds, and we’re energized by what’s ahead. 

Explore our case studies to see how we help brands lead with creativity, powered by experience. 

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