The mobility landscape is transforming fast — and so are customer expectations. In this global report, we surveyed over 1,000 car buyers to understand what matters most. This helped us identify and analyze key industry trends for 2026. From digital-first journeys to flexible ownership, the findings challenge long-held industry assumptions.
Download the report to uncover:
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Why trust and reliability are outpacing status and design
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How digital journeys are becoming the norm, not the exception
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The growing role of AI and voice assistants inside the car
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Why loyalty must be redefined for the post-sale era
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This is your roadmap to experience innovation in mobility.