Retail at the Crossroads 2026: Own the future before your competitors do

30 Minutes to read

71 Pages

We surveyed 750 retailers. All of them are investing in transformation. Most of them are stuck. Why? Because fragmented innovations don’t add up to real progress. The gap between transformation spend and impact is widening. Omnichannel investments and AI pilots look impressive on paper, but in reality they rarely deliver.

Valtech’s Retail at the Crossroads 2026 report doesn’t sugarcoat the truth. It exposes why so many retailers are stuck. It unpacks why and outlines how retailers can act now — before the window for competitive repositioning closes.

Download the report to discover:

  • What’s driving retail’s execution gap (and why most strategies fail)

  • Why agentic AI and experience innovation are the antidote to siloed pilots

  • Seven strategies to accelerate market velocity — no more incrementalism

  • What will set retail’s winners apart over the next three years (and how to join them)

Preview

About the authors

Pascal Malotti
Global Retail Strategy Lead & Strategy Director at Valtech France
Emilie Robert
Global Vertical Retail Lead & Global Client Executive

Download the report